Apple Vision Pro 2024 Release Date: Mass Shipments Just Days Away, Insider Claims

Apple’s next big product, its mixed-reality headset called the Vision Pro, is coming in 2024. Analyst Ming-Chi Kuo claims that the $3,499 device is in mass production right now, and will begin mass shipments in the first week of January 2024. This is much sooner than previously predicted, with earlier estimates suggesting a release in March.


Mass Shipments to Begin in January 2024

Apple's mixed-reality headset, the Vision Pro, is set to be released in 2024. Analyst Ming-Chi Kuo reveals that the device is currently in mass production and will start mass shipments in the first week of January 2024. This timeline suggests that the product will be available to consumers earlier than expected.

Previously, Bloomberg's Mark Gurman predicted a release date around March based on Apple's statement of an early 2024 release. However, with new information on manufacturing progress, both Gurman and Kuo now anticipate a retail debut in late January or early February.

While the exact date may still be uncertain, it is evident that Apple is on track to meet its promise of an early 2024 release. Kuo, who regards Vision Pro as Apple's most important product for 2024, forecasts shipments of around 500,000 units in the next year.

Positive Feedback and Market Impact

The forthcoming Vision Pro has received positive feedback from select U.S. journalists who had the opportunity to experience the product. This positive response aligns with Apple's strategic press activity and reinforces the anticipation surrounding its release.

For Apple, the success of Vision Pro in the consumer electronics market is crucial. Kuo highlights that if user feedback exceeds expectations, it will further solidify the market consensus that Vision Pro is the next star product in consumer electronics, potentially driving an increase in the related supply chain stock price.

With all the information available, it appears that the Vision Pro's release date will fall on either January 26, February 2, February 9, or February 16, 2024. While the exact date remains uncertain, my speculation leans towards February 2 or February 9 as the most likely options. More updates to follow.

Building Excitement for the Future

Apple has a remarkable ability to generate excitement around its upcoming products, and the Vision Pro is no exception. The company recently organized press activities for selected U.S. journalists to capture spatial video on iPhones and view it on the Vision Pro headset. The positive responses from journalists further build anticipation for the device's release.

As the release date draws closer, all signs point towards Apple delivering the Vision Pro earlier than anticipated. The company's expertise in creating timely and effective marketing campaigns adds to the excitement surrounding this highly anticipated product.

While we await further updates, it's clear that Apple is well on its way to meeting its goal of an early 2024 release for the Vision Pro.