Apple Releases New Vision Pro Ad

Apple has dropped a new Vision Pro ad just a few days before the launch of the new device. The 70-second ad showcases the $3,499 mixed-reality headset in various settings.


Using Hand Gestures and Eye Movements

The ad features a guy using the Vision Pro to catch up on work at his house. It emphasizes the use of hand gestures to control the device, along with voice and eye movements. A unique feature of the Vision Pro is the ability to have eye contact through a digital representation of the user's eyes on the outer display.

Some viewers find this feature to be a bit creepy, but it sets the Vision Pro apart from other headsets in the market.

Versatile Applications

In the ad, we see another guy using the Vision Pro to watch a movie at home. He uses a pinch gesture to increase the size of the virtual cinema screen. Additionally, a woman is shown using the device for a FaceTime call with a friend. The ad also features an airplane passenger wearing the Vision Pro to watch a movie during a flight.

The versatility of the Vision Pro is demonstrated through these different scenarios, showcasing its potential for various use cases.

Significance and Availability

The Vision Pro headset is Apple's most significant product launch since the Apple Watch in 2015. However, its $3,499 price tag may make it inaccessible for many consumers.

The device will be first released in the U.S. on Friday, February 2, and will gradually become available in other countries.