All-Star Weekend brings special fashion collaborations with local and national brands

National and local brands have rolled out new collaborations celebrating the fusion of basketball and Indianapolis in honor of the 2024 NBA All-Star Weekend.


Lids and St. Elmo's Steak House

Lids, an apparel retailer, has partnered with Indianapolis iconic restaurant St. Elmo's Steak House to offer limited edition hats and outerwear that celebrate Indiana's love affair with basketball.

The collection includes headwear with the St. Elmo's Steak House logo and others with the St. Elmo/Lids logo. Jackets featuring the restaurant's logo are also available.

The collaboration is only available at Lid's Homegrown Basketball Pop-up at 50 S. Meridian St. There, fans can meet and take photos with NBA talent, get autographs from participating athletes, and purchase other athletic gear.

Howl + Hide and GangGang

Leather goods maker Howl + Hide and the cultural development organization GANGGANG have unveiled a new collaboration that pays homage to the use of leather in NBA basketballs.

Howl + Hide used leather from Chicago-based Horween Leather Co., the same leather used in NBA basketballs, to craft bags and accessories. The proceeds from the project support GANGGANG.

The items are available for sale at Howl + Hide's retail store on Virginia Avenue and will also be on display at The Suite on 10 W. Washington St. in downtown Indianapolis.

Nap or Nothing and Ruffles

Ruffles, the title partner for the 2024 Ruffles NBA All-Star Celebrity Game, is hosting a pop-up event at local streetwear shop Nap or Nothing this weekend.

Fans can participate in the Ruffles' Ridgeline experience at the shop and have a chance to win autographed gear, as well as meet NBA star Jayson Tatum and WNBA star A'ja Wilson.

The pop-up experience is open from noon until 6 p.m. on Saturday and Sunday.