Tinder, Hinge Class Action Claims Apps are Purposely Addictive

A group of dating app users has filed a class action lawsuit against MatchGroup Inc. alleging that Tinder, Hinge, and The League were designed to be addictive and encourage users to continuously pay for subscriptions.

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Tinder, Hinge class action lawsuit overview

A group of consumers has filed a class action lawsuit against MatchGroup Inc., the creator of Tinder, Hinge, and The League. The lawsuit alleges that the dating apps were purposely designed to be addictive and encourage users to pay for subscriptions.

The lawsuit was filed in California federal court by users of the dating apps Tinder and Hinge.

The lawsuit claims that the addictive and game-like features of Tinder, Hinge, and The League create a "perpetual pay-to-play" loop that prioritizes corporate profits over users' relationship goals.

Class action says Tinder, Hinge creator didn’t disclose apps were designed to be addictive

The class action lawsuit alleges that MatchGroup falsely represents to its users that the dating apps are effective tools for establishing off-app relationships, while secretly designing the apps to capture and sustain paying subscribers.

The lawsuit accuses MatchGroup of unjust enrichment, negligence, breach of warranty, and violating the law in California, Florida, New York, and Georgia.

The plaintiffs are demanding a jury trial and seeking damages for themselves and all class members.

Separate class action lawsuit alleges illegal storage of biometric data

In addition to the addictive design allegations, MatchGroup is facing another class action lawsuit filed by app users who claim that the company illegally stored their facial scans.

This lawsuit, filed in November 2022, accuses MatchGroup of violating Illinois privacy laws.

The plaintiffs in this lawsuit are seeking damages for the unauthorized storage of their biometric data.