Blackpink's Jennie to Launch 'Solo Journey' in 2024 With Newly Created Label

Blackpink's Jennie announces the launch of her new company and label, Odd Atelier (OA), for her solo endeavors in 2024.


Blackpink's Jennie Announces Odd Atelier

Blackpink's Jennie took to Instagram to share her exciting news of starting her solo journey in 2024 with a newly established company called Odd Atelier (OA). In an Instagram post, she expressed her gratitude for the love and support she has received and her excitement for what's to come.

Odd Atelier, abbreviated as OA, aims to create unique and attention-grabbing projects that deviate from the usual and expected. Jennie founded the label in November 2023, as mentioned in the caption of the black-and-white photos she shared on her Instagram Story and OA's official page.

While specific details about the label's future projects remain undisclosed, Jennie's fans, known as Blinks, can enjoy her upcoming virtual concert on December 26. Titled 'BLACKPINK: A VR Encore,' the concert will feature a finale performance of their Born Pink world tour in Seoul, South Korea.

Jennie's Accomplishments and Solo Music

Jennie's announcement comes after a series of accomplishments throughout the year. In October, she released her first solo song in five years, 'You & Me.' This followed her debut solo single appropriately titled 'Solo.' With these successful solo ventures, Jennie is now ready to embark on her solo journey with Odd Atelier.

As of now, Jennie hasn't provided further information about what fans can expect from her label and company in the future. However, her new start with OA marks an exciting chapter in her career, and fans can anticipate innovative and unexpected projects that align with Odd Atelier's vision.

Upcoming Virtual Concert and BLACKPINK

Apart from her solo endeavors, Blinks can also look forward to seeing Jennie together with her BLACKPINK group mates, Rosé, Jisoo, and Lisa. On December 26, the virtual concert 'BLACKPINK: A VR Encore' will premiere via Meta Horizon Worlds. Fans will have the opportunity to witness the finale performance of their Born Pink world tour, which took place at the Gocheok Sky Dome in Seoul, South Korea.

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