Bitcoin ETF Ads May Appear on Google Starting Monday, Community Speculates

The crypto community is pondering the potential impact on spot Bitcoin ETFs, given Google’s handling of 100,000 searches per second.


Update in Google Policy Allows Bitcoin ETF Ads

On Monday, Jan. 29, Google is set to update its policies to allow certain cryptocurrency products to be advertised on major search engines, sparking speculation within the crypto industry.

In December 2023, Cointelegraph reported that Google’s crypto and related ads policy will be revised on Jan. 29 to allow ads from “advertisers offering Cryptocurrency Coin Trust targeting the United States.” Bitcoin exchange-traded funds (ETFs) appear likely to meet the criteria.

With the recent approval of 11 spot Bitcoin ETFs by the United States Securities and Exchange Commission (SEC) on Jan. 10, investors purchasing shares in a spot Bitcoin ETF acquire a stake in the fund’s Bitcoin holdings. This aligns with Google’s updated requirements: 'Financial products that allow investors to trade shares in trusts holding large pools of digital currency.'

Optimism Surrounds Bitcoin ETF Inflows

Crypto analysts are optimistic about the potential inflows to Bitcoin ETFs, citing Google’s high transaction processing capacity in searches. According to recent data from DemandSage, Google processes 8.55 billion searches daily.

However, Google vaguely refers to the allowed products as 'cryptocurrency coin trusts.'

Meanwhile, one of the largest Bitcoin trusts, the Grayscale Bitcoin Trust (GBTC), recently converted to a spot Bitcoin ETF as part of the several approved by the SEC on Jan. 10.

Spot Bitcoin ETFs and Accessibility

Previously, buying GBTC shares on the primary market was only available to accredited investors and subject to a six-month holding period.

Accredited investors must have a net worth of over $1 million or more than $200,000 in earned income over the previous two years. These rules are in place to protect potential investors with limited knowledge from risky investments that may result in them losing their funds.

However, spot Bitcoin ETFs are available to the general public in the United States. They are regulated under the Securities Act of 1933, making them a potentially safer option for Google to consider in advertising.