’47 Becomes Official Licensor of NASCAR Team Properties for Premium Headwear and Apparel

’47, a premium sports lifestyle brand, has partnered with NASCAR to deliver top-quality headwear and apparel bearing NASCAR's famous intellectual property.


New Partnership Between ’47 and NASCAR

’47, a privately held premium sports lifestyle brand, is thrilled to announce its new licensing affiliation with NASCAR, the leading form of motorsports in the U.S. This ongoing partnership will bring together two iconic entities to offer best-in-class products featuring some of motorsports' most famous intellectual property. NASCAR joins a roster of licensed sports apparel and headwear that includes MLB, NBA, NFL, NHL, and major colleges and universities.

Dominic Farrell, President of ’47, expressed his excitement about the partnership, stating, 'Our partnership will bring premium quality and designs to the passionate NASCAR community. We believe ’47’s heritage of creating best-in-class headwear and apparel is a perfect match for the high expectations of the NASCAR fan.'

’47’s Premium NASCAR Headwear and Apparel

NASCAR fans can now purchase ’47's premium headwear and apparel, which showcases the brand's commitment to quality and style. ’47 is a brand that resonates with NASCAR fans and has a wide-reaching appeal beyond the world of motorsports. Megan Malayter, Managing Director of Licensing and Consumer Products at NASCAR, mentioned that ’47's iconic silhouettes, such as the Clean Up, are beloved styles among many NASCAR fans.

’47 plans to enhance the fan experience by creating various fan engagement moments throughout 2024 at key races, starting with the prestigious DAYTONA 500®. The brand will also collaborate with content creators, influencers, and celebrities to support the NASCAR partnership. Additionally, ’47 will continue its global expansion and momentum with brand collaborations and new executive hires.

Licensing Deal Details

The licensing deal includes ’47 providing premium headwear and apparel for NASCAR Team Properties, a collective licensing trust. This includes NASCAR, NASCAR-owned tracks such as Daytona International Speedway, Darlington Raceway, Martinsville Speedway, Richmond Raceway, Talladega Superspeedway, and more. The deal also includes teams like Hendrick Motorsports, Joe Gibbs Racing, Richard Childress Racing, Roush Fenway Keselowski Racing, Stewart-Haas Racing, Team Penske, Trackhouse, 23XI Racing, and other fan favorites.

NASCAR fans can purchase ’47's premium NASCAR apparel and headwear on their official website, 47Brand.com. The products will also be sold trackside at the DAYTONA 500®. For more information, visit the website.